Making Entrepreneurship Education Accessible - USASBE 21 Conference Sessions & Workshops - Free Educational videos for Students in K-12

Making Entrepreneurship Education Accessible - USASBE 21 Conference Sessions & Workshops - By

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00:14	hello Over one . My name is Max . From
00:15	the most learning , we're gonna be having a wonderful
00:17	interview with Julian Shields from use as be we're gonna
00:21	go over everything that encompasses the company and everything that
00:24	we're involved with their . So without further ado ,
00:27	let me welcome . Wonderful . Ms Julian Shields .
00:29	Hello . Welcome , welcome . So I just have
00:32	a few questions for you . We could go over
00:33	everything about company and what you guys offer and all
00:35	that stuff . So let's get right into it .
00:37	Can you tell us a little bit more about yourself
00:39	and what you see as B is and why it
00:41	was created ? Yeah . So let me get into
00:45	kind of some of the mission because we've been around
00:46	for over 40 years , quite some time . But
00:49	you says be short for the United States Association for
00:52	Small Business and Entrepreneurship . And we primarily target ,
00:55	um educators and and helping improve boldly improve entrepreneurship education
01:01	through teaching scholarship in practice . So we it's not
01:05	just one or the other . You kind of blend
01:07	it all together because entrepreneurship education is very muscular ,
01:10	right ? It's It's not just what you're thinking about
01:13	doing , but it's also what you are actually doing
01:16	. And so we really emphasize that practice is the
01:18	best way Thio learn that . And so that's a
01:21	little bit about what we dio . For years we
01:24	have been primarily focused on a once a year in
01:28	person conference . Ha ha ha . Which , of
01:30	course , because of co vid and just just pandemic
01:35	stuff in general , we really can't do that .
01:37	So this year , this past year , we pivoted
01:39	, and this past January we had a virtual conference
01:44	, and we really wanted to do some things that
01:46	were very different and very dramatic . And , um
01:49	so we did that and you guys were part of
01:51	that , and we're so happy to be a part
01:54	of it . I love how you talk about it
01:55	, like the muscle you need to continually work that
01:57	out and prove . And I think that's with most
01:59	things , especially in the business world , for sure
02:02	. So what are some of the key factors of
02:05	use as B and what what are some of the
02:06	key points ? Yeah , so we focus on a
02:11	couple major things like I said , research teaching and
02:14	cracked this . And so with research , it really
02:16	is what are some great , Um , what are
02:19	the What's the importance of research , and how do
02:21	we translate that ? Incorporate it into our practices within
02:25	the classroom ? How do we incorporate it into what
02:28	is learned in the classroom ? So research is a
02:30	very important part of what we dio . But research
02:33	is just one aspect of it . We actually have
02:35	to learn . How do we best translate and help
02:39	the learning happen with students ? So that pedagogical emphasis
02:44	is also incredibly important to us , as be so
02:48	making sure that it's not just what we know about
02:50	how we talk about what we know and how we
02:52	make sure that that impacts and changes lives . And
02:55	that gets into the third element , which is practice
02:58	. And , um , you know , again ,
03:00	it's it's something that we have toe , you know
03:01	, move and do not just in the classroom ,
03:03	but outside of the classroom as well with co curricular
03:06	endeavors . And so when you think about how you
03:08	bridge all those things together , it is the community
03:12	that we build right . We learn from these different
03:15	perspectives how to be better at what we do .
03:17	And so when I when I really think about use
03:20	as be . It is a It is a community
03:22	first on . It's an inclusive community of not just
03:26	researchers or just teachers or just practitioners . It's all
03:30	of us together in this great blended environment . Virtual
03:34	environment . Now that's awesome . That's awesome . So
03:36	you talk a lot about this community . How do
03:38	you join and become a member of this community ?
03:41	Yeah , it's super easy . You just pay membership
03:43	dues . That's really like That's That's the first step
03:46	. Um , but being involved also means getting engaged
03:49	. So it is joining some of our social interest
03:52	groups , For example . Uh , they're they're kind
03:54	of our many tribes , if you will . So
03:57	when I started with use as B , I started
03:59	engaging with the Creative Arts social interest group and and
04:02	really found some of those people that I have supported
04:05	through research endeavors have engaged with four different kind of
04:08	teaching practices so that that was meaningful for me ,
04:12	extremely meaningful to kind of find that initial connection .
04:16	But certainly people get connected at through through our research
04:20	journal Entrepreneurship Education Pedagogy , which is a 12 listed
04:25	research journal . Um , but man , there's just
04:29	so many different ways to engage like the dues is
04:31	just like the beginning part , but the rest is
04:33	all of this other stuff . But we also now
04:36	are getting more engaged with things like professional development activities
04:39	like workshops , webinars , certifications , etcetera . So
04:43	those are some new things that we're trying to do
04:45	to make sure that we're not just a once a
04:47	year conference value . It's a year round value proposition
04:51	to our members because problems and challenges arise all throughout
04:54	the year . Not just once . So great .
04:56	That's that's really awesome to hear . And you you
04:58	went and talked about everything that I wanted to hear
05:01	, especially about the beginnings that zgray to hear us
05:03	. Well , so again , congratulations on your annual
05:06	conference . We had the pleasure of taking some of
05:09	the videos and taking a look at it and seems
05:10	really great . And we love what you guys are
05:12	doing and the people who you bring aboard to talk
05:14	about the different topics . So we noticed you just
05:17	completed that . That and that's a great thing .
05:19	So can you tell us more about the conference on
05:21	and what encompasses all of it ? Yeah , and
05:24	so it's it's ah , multifaceted event right , so
05:28	on What we did is we took a look at
05:32	again because we have many different , uh , constituencies
05:36	. We wanted to make sure people could jump in
05:38	and out of the conference as it made the most
05:40	sense for them . Additionally , virtual conferences are kind
05:44	of tough to sit through for eight hours . So
05:46	So what we did was we broke it up over
05:48	four days each day had kind of its own ,
05:51	uh , the Matic emphasis . And then But it
05:54	was flexible . And then the beginning of the day
05:57	, the first half the day was more of the
05:59	stage time where we had the peer reviewed research ,
06:02	peer review , teaching exercises , programs , etcetera ,
06:06	as well as featured presenters , keynotes and plenary .
06:09	So this was when we were able to really talk
06:12	about , you know , like the This is not
06:15	the sit and get , but kind of like ,
06:16	right , What ? How do you feel the inside
06:18	of your head ? The second half of the day
06:20	was the interactive and engaging part of the day where
06:24	the's were the emerging teaching exercises or the emerging research
06:28	where you might tell a little bit about what it
06:31	is you're working on . But then you're really engaging
06:33	in having that conversation about what works , what doesn't
06:35	work , what ideas you have , how much you
06:37	translate this . That was the part where we really
06:41	differed from many other virtual conference is is that we
06:45	set aside a significant chunk of the day for that
06:49	engagement and interaction virtually . I know people said they
06:53	were tired of Zoom , but the reality is that's
06:56	where we're at right now and you get Thio .
06:57	You get to have people from all over the world
06:59	engaged in these conversations . We also had our sig
07:02	meetings and meet mixes and meet ups and stuff like
07:05	that in the second half of the day as well
07:07	. So that is a little bit about it again
07:11	. We had these peer reviewed papers . We had
07:13	featured presentations , we had keynotes as well , and
07:17	we just kind of flavored and mixed it all together
07:21	. That's great . Yeah , just making it different
07:23	from just sitting on a zoom meeting , just like
07:25	you said . We've been in this world this digital
07:27	world for for almost a year at this point ,
07:30	and it's it's crazy to think about that that ,
07:32	like that anniversary of us going to the digital world
07:35	is coming up . So definitely what you guys are
07:37	doing are making it more flavorful and fun to interact
07:40	and making a digital space . You can really interact
07:42	with the community and that that's what your members do
07:45	. You have a great community that interacts with the
07:47	Panelists and the people who who you brought onto this
07:49	team , and it's it's great to see that as
07:50	well . And when when we watch and we view
07:52	this , we see that also and we see everything
07:54	that you guys are doing . So it's really great
07:55	to see that . But besides the conference that you
07:58	do the wonderful annual conference , what else do you
08:01	guys provide , like professional development programs or workshops and
08:04	certifications ? What else do you guys provide ? Yeah
08:06	, so this is part of some of the big
08:08	changes that we've embraced because of the pandemic . We've
08:12	launched a adjunct Entrepreneurship Educators certificate , which we had
08:18	like 30 people signed up for , which was crazy
08:20	. We didn't even really talk about it all that
08:22	much . But that was one of the big things
08:24	that , uh , that was just I suppose it
08:27	was a surprise . It was . A number of
08:30	people had said , Hey , this might be a
08:31	good thing but we actually operationalized it this year on
08:36	day . Then we also took a look at what
08:38	was typically are pre conference day , which had learning
08:42	journeys and deep dive workshops and other other kinds of
08:48	events and said , There's no reason to have just
08:51	one of those we could One day of those ,
08:53	we could certainly break that up over a number of
08:55	days and give people an opportunity Thio kind of pick
08:58	and choose what they're involved in . And so and
09:01	so that also is a great opportunity . The entire
09:03	month of January is really professional development this year for
09:07	our members , but we have webinars and workshops .
09:10	So our social interest groups have put on these amazing
09:15	webinars for their members and their great recruiting tools .
09:20	They're great kind of , you know , tactical type
09:23	of like , Hey , we've got this pain .
09:25	Let's find somebody to come and help us through this
09:27	pain . I think those have been fantastic , but
09:30	the cool part is we get contacted by organizations that
09:35	aren't necessarily members , but they're doing some incredible things
09:39	with entrepreneurship and being able to say . Now we
09:42	have this new modality , this new tool to be
09:45	ableto plug in , plug them in , help our
09:48	members get better at what they're doing , and that's
09:51	just incredible . I just love that . Love it
09:53	, too . That's awesome . That's awesome . So
09:55	, well again , you talked about some of the
09:57	benefits off . Why and what certifications . So it
10:00	definitely is something that people to check out and look
10:02	into and do honestly , being in this digital world
10:05	, it's something that you definitely should could use a
10:08	zey tool and as a resource . So what do
10:10	you do in your workshops ? And what's the difference
10:12	between this and your conferences ? Yeah , so the
10:16	the conference . We have , like , a 50
10:18	minute chunk of time to kind of give a high
10:19	level overview and maybe some discussion right , and you
10:22	might even have to share that 50 minutes with another
10:25	party , right ? So that's that's the other piece
10:27	of it , because there's only so many hours in
10:28	the day with the workshops there , more deep dives
10:32	, right ? And so they will have , you
10:34	know , like a four hour chunk of time .
10:36	Here's some exposition . Here's some workshop time . Here's
10:38	some exposition . Here's some workshop time . So it
10:41	really does allow our members and participants to gain a
10:46	better skill and even maybe practice with that skill and
10:48	do some peer to peer learning . So that is
10:51	, that is a primary difference when it comes to
10:54	our adjunct certification and what we're gonna be doing with
10:57	future certifications in those niche markets . They're not just
11:00	a one time event . It's over a couple different
11:04	periods of time . And then there's engagement throughout ,
11:08	as well as some kind of a I demonstration of
11:13	understanding and knowledge . So the certifications will come with
11:15	some kind of demonstration aspect of it as well .
11:18	And that part's really fantastic . And we've heard that
11:22	these kind of multi day , uh , events will
11:26	be great if they're on demand and then t to
11:29	still have some kind of demonstration afterward in order to
11:32	get that certification , which is the the path we're
11:35	walking down at this point in time . Multi modality
11:38	is something that it really is important nowadays , just
11:42	being digitally again , talking about keeping people engage ,
11:44	multi modality , working with certifications and teaching and education
11:48	, which comes to Louis learning and step up .
11:50	How has the step up platform helped you during this
11:54	conference . Oh , my gosh . So one of
11:57	the big challenges you saw it . Next . We've
12:00	got , like , 100 over 100 different sessions and
12:04	many of those e mean the feedback we got was
12:08	that the content was incredible for our conference better than
12:12	anything that they had seen in the past year .
12:15	And not just better , not just better than that
12:17	. Seems really kind of snooty . That's not what
12:18	I mean . But the volume and quality was outstanding
12:23	. And so when you think about the volume of
12:25	it , it could be kind of daunting to say
12:27	, Okay , now , you know , I had
12:29	to pick 12 different things over the course of four
12:32	days . I want to go back and see the
12:33	other , you know , 100 things that I missed
12:36	. How do I How do I call through that
12:39	in a timely fashion ? And that's really where ,
12:41	um as we engaged with you , we saw the
12:44	the light bulb really went off that many of our
12:46	members still have a focus . Maybe it's social entrepreneurship
12:50	. Or maybe it's creative arts or etcetera . They're
12:53	able to now search all of those different things that
12:57	they will be able to search all the content that
12:59	is in that the conference chunk and be able to
13:03	see where where was this mentioned ? Where were some
13:06	of the things I'm interested in mentioned ? And how
13:07	can I get a fuller understanding of what's happening within
13:10	the entrepreneurship education discipline ? It's just powerful , powerful
13:14	stuff , and they can continue to do that as
13:17	their research . Or they're teaching changes over the next
13:20	year or two . Again . Powerful , amazing ,
13:23	amazing . So it's technology and using that technology to
13:27	your benefit , and not only just for you guys
13:30	. It's a catalog . All of this information that
13:32	you guys have in this important context , not only
13:34	for your presenters but now for your members as well
13:36	. And for people who want to buy it ,
13:38	you know , and get take it separately and learn
13:40	on their own , they could now use this information
13:42	on their own . Eso That's something that with the
13:44	Loomis Learning Technology and the step up program , we
13:48	can take that even further . Eso how we're using
13:51	this program to step up program for now , your
13:53	workshops and your certifications . Yeah , similar kinds of
13:57	things , right ? So We're a very small shop
14:00	here in the in headquarters . Eso as we're looking
14:03	at , how do we operationalize , Uh , this
14:06	value for our members having a partner like you guys
14:09	to say , Look , we know how to do
14:10	all the back end stuff . We could make it
14:12	really slick and easy and be able to have it
14:16	be financially viable for us to where the risk is
14:19	reduced to the point where it z palatable and allows
14:23	us to leverage some of the incredible potential , take
14:26	some risks , some calculated risks that allow us to
14:29	do some fun stuff . I mean , again ,
14:30	it's a It's a perfect scenario . Amazing . Amazing
14:33	. So , uh , is this on the man
14:35	access to your learning resource is free or is it
14:39	gonna be ? It's a great question . So for
14:43	those so two different things one for our conference attendees
14:47	who took the risk on us toe , you know
14:50	, you know , register for this event period ,
14:53	they will be able to access the conference repository through
14:58	most learning for for free , no additional charge .
15:01	However , those who were not able to come to
15:04	the conference but still wanna have access to it ,
15:06	they will be able to pay for feed , pay
15:09	and have access to it , which I think is
15:10	great . And our hope , of course , is
15:13	for them to realize Wow , you sadly really knows
15:15	what they're doing . And now we want to be
15:17	a part of their community . We're a bold community
15:20	. This if you wanna have great conversation , where
15:22	the place to come . So that's one of the
15:24	reasons why we're doing it that way for the future
15:27	. Um , certifications . And , you know ,
15:31	professional development activities where there is a significant kind of
15:34	chunk to it . You know , those will be
15:37	, uh , pay per view . That sounds that's
15:40	not the right word paper access , if you will
15:42	pay for access . Yeah , on . And And
15:46	that also makes sense because you don't necessarily need to
15:48	be a uses the member in order to access those
15:51	things . But again , the goal is to impact
15:53	a broader community . Whether or not people say yeah
15:56	, I want to be a part of our community
15:57	or whether we just want to help impact entrepreneurship education
16:01	throughout the world . So I think that there's some
16:03	really good opportunity . So you guys are offering not
16:06	only tools for people in your community for people who
16:09	maybe just passing by and want to pick up some
16:11	information along the road . So you're really multifaceted in
16:14	that in that sense , which is great . And
16:16	now , in this digital space where you get all
16:18	this information from different areas , we can now create
16:21	it in one space . And that's why this partnership
16:23	is so , so awesome and very eventful for us
16:27	and hopefully for you guys . And we're already seeing
16:29	, like , the fruit of our labor when we
16:30	are creating these programs and seeing everything come to life
16:34	and seeing it out . But we really want to
16:36	help out this community , your community , a swell
16:38	. It was just people passing by . And that's
16:40	that . That's something that we see . One thing
16:42	that's super super cool , and I know you touched
16:43	upon a little bit about the video search tool .
16:46	How is that super important for you and your members
16:49	? Well , eso uh , we have limited time
16:54	to write . I mean , that's our members are
16:56	busy , busy , busy . They have obligations for
16:59	research and teaching and service , and they've got a
17:01	million things going on . So , being ableto say
17:04	to them , uh , you don't have to remember
17:06	exactly where you heard that , or you don't have
17:09	to be able to know exactly where to go .
17:11	But just put the search criteria in , and you're
17:13	gonna get resource is to the point in the video
17:16	where it takes place , or to the point in
17:18	the added resource that takes place . Oh , my
17:21	gosh . Just just being able to save our members
17:23	that kind of time and provide that kind of value
17:27	that that gets me jazz . I'm pretty excited about
17:29	that . Amazing , Amazing . And then just one
17:31	more question for you . So can you tell me
17:33	a little about your experience with working with the Blue
17:35	Most team ? Uh , you guys are amazing .
17:38	You guys air Fantastic . That's I . Even so
17:41	, the individual who referred us to you , I
17:44	even sent him a note saying , Thank you so
17:46	much because it's so great being able to work with
17:48	you And you , You you guys were just forward
17:51	thinking and you try to take , like , what's
17:54	the next thing I could do in order to make
17:56	our lives easier , right ? Like that's That's incredible
17:59	, because we're just walking down this path for the
18:02	first time and so being ableto sit not to sit
18:06	back . We're not sitting back . But to be
18:07	able to relax and say I know that the best
18:11	foot will the best step forward will be taken .
18:14	That's that's the real advantage with you guys . So
18:16	I I really appreciate being able to work with you
18:18	on that . And that's why we love partnerships and
18:20	love working with people like you and companies like you
18:22	, uh , just working and working in tandem in
18:25	creating what you want and customizing it to what your
18:27	needs are in finding out what at the end of
18:30	the day , what is what is the goal and
18:31	then reaching and attaining and hopefully surpassing . Those goals
18:34	are always the ideas that for us . So what
18:36	can we do to take that extra step ? What
18:37	can we do to move that forward ? Hopefully ,
18:40	it takes two steps forward instead of one . That's
18:42	that . That's always the idea , right ? So
18:44	I can't thank you enough so much for joining me
18:46	today . I truly admire what what you're doing .
18:49	At use has be to help businesses and start ups
18:52	and your commitment to supporting entrepreneurship , bring educators ,
18:55	practitioners and leaders together on even everybody from a big
18:59	CEO member to somebody who's maybe just starting up .
19:01	It's something that's truly , truly admirable and incredible that
19:05	you're doing that . So thank you very much for
19:06	joining me . Absolutely . My pleasure . Anytime .
19:09	Wonderful . Thank you .

Summarizer

DESCRIPTION:

Lumos Learning in conversation with Julienne Shields, CEO at United States Association for Small Business and EntrepreneurshipÂ® (USASBE) about the organization, its mission, and the collaboration to make the conference sessions available through the Lumos StepUp learning management system. With this collaboration, USASBE 2021: Be Boldly Unscripted Conference will be made more accessible to a broader audience through Lumos Learningâs Lumos StepUp platform. All the 126 sessions from the conference, along with 4 workshops are now available as easily-digestible learning modules on the Lumos StepUp platform.

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